World of Reza, New York, NY

When leaving Place Vendôme, France, and moving to a 2,500 sq.ft. sky-high atelier on Madison Avenue, REZA sought a new environment that would nurture the brand’s essence: true, unaltered, innate beauty. D’Apostrophe Design was commissioned to create a unique jewelry showroom to display their remarkable gemstones, surrounded by a collection of modern and contemporary art.

Clients enter through the mantrap and a steel door with three portholes, revealing a glimpse of the environment behind. Thereafter, they access the central showroom formed by curved plaster walls and wide plank oak floors, where daylight is filtered through Japanese Kumiko screens, creating a cocoon-like atmosphere.

REZA’s exclusive pieces are displayed in minimal glass and steel jewelry cases arranged around a custom leather and bronze table with custom seating to cater to clients in complete privacy and luxury. At both sides of the showroom, double solid oak doors reveal adjacent rooms with Central Park and city views, accommodating larger groups for entertainment. Art, rare objects, and collectible furniture are displayed throughout.