Reinstein Ross Flagship, New York, NY

In keeping with Reinstein Ross’s elegant and sophisticated spirit, D’Apostrophe conceived the 2,884 sq.ft. ground and second floors of a townhouse on 67th Street into the new RR flagship store. D’Apostrophe aimed to create a warm, home-like environment where one can feel relaxed while admiring timeless pieces expertly crafted on the premises by highly skilled goldsmiths

White plank oak floors, lime washed walls and walnut paneling  span  the first floor, where clients experience the chic and timeless jewelry across three sequential retail spaces, surrounded by custom vitrines and display cases. On the second floor, sales associates welcome customers in a living room, offering a behind-the-scenes look into the studio where Reinstein Ross’s DNA continues to reflect the old world of jewelry making with a modern attitude.